what it is we do

It is captured by uncovering your origin, your purpose, and your vision.  Researching and identifying your entire suite of stakeholders, their struggles and values, and the stories that connect them to you.   Developing the “Lanes” to drive messaging in that is relevant to each individual stakeholder and  crafting the story driven narratives  that  build trust for each stakeholder.  Finally, it is the strategy and build out of content of maps and calendars that leverage your strategic goals and needs over time.

Magic + Logic
A Brand Narrative that champions your organization as the “Light Figure” who leads the “Hero” from a broken place to a better world.

what it can do for you

What you end up with is a comprehensive working guide the will steer brand messaging, lead communications, inspire and focus leadership and attract and retain a cohesive and vibrant workforce.  Side effects we’ve encountered might include building the key partnerships you only dreamed of, attracting investors and entering and expanding into markets you thought were impossible to get into.

what it is not

It is not a brand positioning statement.  Brand DNA picks up where the brand positioning statement leaves off.  Think of the brand positioning statement as a pin on a map – a you are here arrow.  Brand DNA is where you came from, your WHY, where you want to go and who you want to help get there.  It is a guide and and purpose statement that can be actionized, and will inform all people in the organization on the story drivent messaging and content needed to connect to all the diverse stakeholders that are important to you.  Employees, Customers, Key Parnters, Board Members, Investors.