BRAND, MARKETING, STRATEGY, LEADERSHIP
brand
Brand positioning, brand identity, brand storytelling, brand architecture.
“The company story is the company strategy.’ Ben Horowitz – silicon valley investor
Call it what you will…lead generation, increasing mental availability, brand awareness. People don’t buy what they don’t know or trust.
marketing
Market research, GTM launches, Inbound, Outbound, digital and growth. Taking the strategy and brand to the streets and “chopping wood” part of things.
Experienced in creating a highly effective marketing mix to leverage a standout brand.
Increasing sales, retention and reducing costs through smart marketing strategies and effective analytics.
Strategy
Experienced expert in brand, marketing and growth strategies. Identification implementation of disruptive and innovative strategies to create advantage.
A poplular mistake is believing setting goals is the same as a strategy. Strategy is an exercise in problem solving. A strategy is only possible through research and investigation into the real problem.
creating value by finding out what is really going on
…then building simple NO BS strategies teams are excited to execute.
LEARN ABOUT MY BRAND MARKETING JOURNEY>
