Accolades and Awards
We don’t set out to win awards or receive accolades. We just have great clients who trust our creative and treat us like partners. And, vice versa.
Brand why Story Film
“Love the Mission”
CLIENT: Massif
This project came from our collaboration with the client on their core purpose and brand essence. We consulted with our client on their key differentiators, core customer virtues and brand purpose to come up with a character persona for the film. Key character attributes: Athletic, Intelligent, Discerning, Service, Passionate.
Use Case
Ask: The objective was to create a Brand Funded Film that 100% tied in with the values and purpose of the Brand. It identified and connected with their target audience, while standing on it’s own as a film and branded programming / entertainment. Technology, and product was non-overt, character and emotion was brought to the top. The Army National Guard and the 189th Battalion of the Army National Guard were won over as raving fans for the brand. The goal was to illicit understanding and trust by putting together a film that showed how their partner relationship was meaningful and they were valued.
Process: We worked with the partner to identify, 12 candidates for our hero. After, multiple phone interviews we selected a main character that exemplified the brand values and two helper characters who validated and gave authority to the main character. After 7 months of story finding and gaining authorization through DOD and Army National Guard including a signature from the Joint Chief of Staff and an adjutant General, we were out flying in a UH-64 Blackhawk helicopter with the doors open and 3 cameras rolling.
Outcome: The film “Love the Mission” won the hearts of the Oregon National Guard a strategic ‘purchasing partner.’ An authentic story of the sacrifice and desire to become the best you can be and never give up. The film showed athleticism, passion, service, sacrifice and leadership. All brand virtues that were worked up during our pre-shoot process.
Deliverables: Besides the long form film, assets from 15 seconds to 2 minutes were distributed within the client’s marketing channels.
Awards : The film won business and market awards from:
American Business Awards – Best Brand Film, American Marketing Association – Best Video Campaign
and 6 National film awards from NYC, Atlanta, LA, and Portland.
Feather in the cap – Our character Lexi, was shortly afterward awarded command of the battalion and became first women to have done so.
Value of this story type
Why stories are about purpose. If done well they don’t attract everyone, but they absolutely build lifelong trust with the audience you want to connect with. They put a circle around your tribe and demonstrate the values that are important to them. The why story is viewed as the most powerful story archetype for building long term brand equity and loyalty.
where it's used
- Company website and testimonials.
- Driving B2B and B2C sales
- Government contracts and partnerships
- Social Media Channels
- Organic Traffic owned media channels
- Blog Posts
Our promise
We have a proven storytelling framework to create award winning films and content.
We create clear milestones and a road map for developing story in your projects. We are expert storytellers here to lead you through a co-creation. Your objectives, vision and goals +
our ability to listen and understand. a creative process ending in remarkable synergy and emotion that your audience, your employees and the world can feel and will remember.