Brand Story Film
CLIENT: Mederi
Stage 4 cancer is an experience of terror, fear and doubt until Kerri, mother of 3, wife, and kindergarten teacher learns of the Mederi Foundation. Their philosophy and program teach her that through exercise, nutrition, spirituality, and the science of herbs she can overcome the odds and live with cancer, rather than die from cancer.
Use Case
We were asked to solve the challenge of driving sales / donations for our client. The request was specifically for a large national fundraising event, however our solution included a set of evergreen deliverables to be used across all marketing channels. With the objective in mind, we studied our client’s customer journey and recommended an Impact Story as the story archetype. The Impact story is often thought of as a case study or testimonial. However, when done well, through the plot structure of great story telling , an impact story goes way beyond that. It develops a strong character who initiates emotional trust building that can lead viewers to experiencing narrative transportation.
Value of this story type
Impact Stories help to show the ROI of what you do. They demonstrate the value that a brand offers its customers and build strong trust and help conquer customer indecision.
where it's used
- Company website and testimonials.
- Driving Sales
- Pitches and Proposals
- Social Media Channels
- Organic Traffic on Streaming Channels
- Blog Posts
Accolades
At the heart of what we do is a systematic process that first seeks to understand your specific needs, challenges, or opportunities, as well as your audience.