Jared Cruce studio wrote, produced, directed and edited this commercial spot for Southern Oregon University Football Team. This is the first of a three part series with each spot featuring a different athlete (Running Back, Quarter Back, and Linebacker.) Working with the team’s coaches and media relations department, we sculpted a “brand” message that is [...]
Late this February while I was watching the Winter Olympics I heard the sad news of the death of free skiing phenom CR Johnson. CR died while skiing in his backyard, doing what he loved and that is something to be celebrated for sure. I was fortunate enough to hang out with CR in Aspen a couple of years back while shooting the XGames and the Smith team riders. CR stuck out in my mind! He was profoundly humble and seemed mature well beyond his years.